MAP Architecture Group: Leading High-Tech Pioneer Shaping the Future of Korean Architectural Design
High-tech design refers to an approach that optimizes a building's design, structure, function, and energy efficiency by utilizing advanced technology. This design method can create more sophisticated and efficient buildings by applying innovative technologies and processes compared to traditional conventional architectural methods. It can drive futuristic design, sustainability, and energy efficiency.
In high-tech design, CAD software is used to accurately model and simulate architectural details, enabling the minimization of design and structural errors while achieving optimized design. It also utilizes BIM (Building Information Modeling) technology, which integrates all necessary information throughout the entire process of architectural design, construction, and operation into a digital model for real-time management. This enhances project efficiency and reduces maintenance and management costs.
High-tech architectural design is thus a comprehensive approach that goes beyond simply innovative design to consider the functionality, efficiency, and sustainability of buildings. This approach plays a particularly important role in commercial buildings, advanced industrial production facilities, high-rise buildings, smart city development, and eco-friendly architectural projects. MAP Architecture Group has established itself as a leader in high-tech architecture with successful project cases. We spoke with Chairman Han Il-ho of MAP Architecture Group, which has secured distinctive competitiveness in projects requiring advanced technical capabilities as a prestigious high-tech design firm.
What kind of company is MAP Architecture Group? Since its establishment in 1994, MAP Architecture Group has been providing total design and engineering services across various design fields including architectural design, engineering, CM, and supervision, based on its unparalleled technical expertise accumulated over 30 years in the high-tech design field. The company has approximately 480 professional personnel consisting of architects, professional engineers, and engineers, and works closely with 11 overseas corporations and branches worldwide to provide customized design services tailored to each region's characteristics. Through this, the company is leading the global market by showcasing excellent design technology and engineering services in the domestic and international construction industry.
Furthermore, to respond to the rapidly changing digital construction environment and societal changes, and to create a rational and future-oriented environment required by modern society, the company is leading in new technology development and employee education. To implement design methods that provide eco-friendly and energy-efficient sustainable spaces, the company has perfectly established 3D modeling systems including BIM, M2R, and real-time rendering solutions, operating integrated processes from project planning to completion. Through successful project execution, the company is leading the BIM and digital twin fields.
What are the main businesses and differentiating factors? MAP Architecture Group provides services across all design and engineering fields, from architecture and plants to engineering and even CM, through specialized individual companies. MAP Architecture Comprehensive Architectural Office provides services across all architectural design fields, maintaining expertise in various architectural design areas including high-tech, design, master planning, and residential design. MAP CM is a construction industry management specialist company responsible for construction project management and coordination.
MAP Engineering specializes in various engineering services including HVAC, mechanical, electrical, and information communication design. KEPEC Technology is a specialist company in plant engineering, specializing in plant design related to renewable energy, hydrogen, and fuel cells. In this way, the company provides comprehensive services across all areas of design and engineering, from architecture and plants to engineering and CM.
Specifically, MAP Architecture Group is leading new technology development, including the development of the M2R process for rapid and accurate structural BIM model creation. By independently developing an automatic conversion process for structural analysis modeling data to structural BIM models, the company has minimized drawing errors by separating the roles between structural calculation and structural drawing creation. Using parametric modeling programs, structural analysis program data can be automatically converted to BIM models (Autodesk Revit). This enables architectural designers to provide accurate drawings and quantity information to clients and construction companies. Finally, efficiency has been enhanced by automating repetitive manual tasks through data-driven processes.
Additionally, the company is developing and providing eco-friendly architectural solutions. In collaboration with U.S. design platform startup D.TO, the company is developing detailed design processes to enhance buildings' passive performance, presenting specific implementation methods for realizing eco-friendly passive architecture. This research contributes to increasing energy efficiency and minimizing environmental impact. The company provides integrated solutions in architecture, structure, facilities, electrical, and instrumentation, and is leading in strengthening expertise and core capabilities based on accumulated competencies. Such new technology development is having a positive impact on Korea's construction and engineering industries, as well as improving work efficiency and productivity.
What are the future goals? MAP Architecture Group has continued sustainable growth as a design and engineering specialist company for over 30 years since its establishment. In line with the rapidly changing AI era, the company has reorganized its new mission, vision, and core values, and established Vision 2030, considering the organization, corporate culture, systems, and technical and quantitative capabilities of members. In the current generative AI era, powerful technological innovation will enhance work efficiency and create an innovative architectural design environment. Process simplification, automation of repetitive tasks, and creativity enhancement will lead to improved service quality, driving growth for customers, architects, engineers, and platforms.
MAP Architecture Group will make every effort to actively utilize internal resources and upskill members through professional learning and education in generative AI-related technologies to prepare for the AI era. The company aims to create a better world desired by customers, employees, the company, and the broader community. Through "the convergence of architecture, engineering, and technology," the company will lead in changing the world and creating environments for future generations.
For a company to last 100 years, it must become a global company. It's difficult to maintain longevity with only the domestic market. Each base should have engineers from that country. Since we're in the platform era, companies must develop into global platforms, and this seems possible since we've already established networks. We will continue to do our best to achieve the goal of becoming a 100-year company.
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Source: Economic News (https://www.newseconomy.kr)